عنوان مقاله [English]
Many thinkers see digital economy as a driving factorin today's economy. They are trying to provide solutions to make the most out of it. Given the importance of the digital economy, the present study seeks to first examine what opportunities and threats the digital economy poses for the country of Iran and then to provide certain strategies to maximize the use of digital economy opportunities and counteract those threats. For this purpose, the required information and data were collected through library studies, document analysis and field studies including interviews and questionnaires. Then, data analysis was conducted through SWOT method and DEMATEL technique and therelevant strategies were presented. Finally, according to the results of the research, there have been identified and investigated 5 internal strengths against 3 internal weaknesses,and 7 external opportunities against 5 external threats. Then, by comparing internal strengths and external opportunities, internal weaknesses and external opportunities, internal strengths and external threats, and internal weaknesses and external threats, eight strategies were presented for exploiting the digital economy in Iran's economic environment. Finally, 20 internal and external factors extracted through SWOT technique were compared using DEMATEL for causality viewpoints. The results showed that the highest effectiveness is related to the factor of "Growth and development of electronic commerce" and the highest influences is related to the factor of "massive investment"