Document Type : Original Article
Authors
1
Assistant Professor, Department of Banking, Insurance and Customs, Faculty of Management, Kharazmi University, Tehran, Iran.
2
M.A., Department of Business Administration, Faculty of Management, Kharazmi University, Tehran, Iran.
3
Assistant Professor, Department of Economics and Islamic Banking, Faculty of Economics, Kharazmi University, Tehran, Iran.
Abstract
Considering the significant role of the banking sector in economic development, from the onset of the Islamic Revolution the new government set itself the objective of recreating the banking system based on Islamic principles. However, despite the passage of laws regarding the implementation of usuary-free banking operations, as well as, other efforts to implement Islamic banking, this task has not yet been fully realized. A ‘Resistive Economy’ can be described as a dynamic economy which fully activates and capitalizes on nascent capacities within society for economic development. Hereby, Islamic banking can become play a crucial role for realizing nascent potentials and inherent capacities. Accordingly, the present study attempts to identify the effective factors for the implementation of anti-usury laws regarding banking practices through the utilization of social marketing. The paper argues that the application of social marketing for implementing of usury-free banking can change the attitude and behavior of actors and in line with the realization of a resistive economy. This research can be described as applied in terms of its purpose. The methodology of this paper is based on statistical analysis, and furthermore, the paper utilized mixed exploratory research method.
The findings of this research show that social marketing has the ability to improve the implementation of usury-free banking principles. Moreover, this research shows that the current successes achieved by interest-free banking can be explained as a result of factors such as people's trust in the country's banking system and services rather than factors such as the mode of implementation of interest-free banking or its promotion, which have a negative effect on achieving the goals of interest-free banking.
Keywords
)
